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close view of waves crashing on beach

Every time a surfer goes for a wave there’s the possibility of a wipeout. Every time a skateboarder is on a mega ramp, there’s a possibility of broken bones.

Creative work provides you with the opportunity for risk. With everything thing you create, there’s always the risk that it might not strike a chord with its intended audience. That’s not a bad thing since it’s prerequisite for flow.

Part of the reason creative people and extreme sports athletes are able to get into flow on a regular basis is because their environments provide novelty.

- Flow Genome Project